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Oct 2022October 2022

ART OF LIVING - AD MIDDLE EAST

Abu Dhabi
Having looked ahead, following all the well-conceived advice - looking twice before crossing the street, never stepping on the cracks, brushing after meals, a month’s supply of water and canned goods ready for the Apocalypse, strategically positioned clubs and hammers, gigantic boxes of batteries and all that toilet paper. Yet, the propensity for vigilance springs from the propensity for destruction snaking through our thoughts, a crouching monkey spying on the tiger’s waterhole, most of our impressive means based on fire, explosions, faucet-bursts, the spark igniting the explosion and the subsequent indifference of entropy. The heart of disaster is unexpectedness, ill-preparedness, those stupid final thoughts we wish hopelessly to revise once thought. Accidents only happen when we don’t expect them and the musing that follows human folly hardly arrests the beheading of our progress as it perches on time-bombs waiting to explode, inexcusably designed to explode, cracking our carbon back to the Earth. The chandelier unstrung but still bright, the meal unfinished, never to be digested, drinks spilled and left where they fell, phones still ringing, of course, never to be answered - nobody’s home, not even home itself, homeless unbodies, nothing more than ash from that surprising fire, vague dust fluttering through the far-off sunlight, peeking through some luckier other’s window.
Jun 2022June 2022

MDW 2022

Milan
Because what could be more elementary to design than food, water and shelter? So, the Great Design Disaster is going to hit two out of three of these and substitute shelter with human interaction in a culinary journey to that ancient fire where surviving was eventually usurped by thriving and satisfaction was overcome by delight. Understanding great design means understanding the necessity behind it because design has always been, fundamentally, at the service of humanity, fulfilling a need but better than that - bringing art, creativity, ingenuity and sheer joy to the solution. Like any fine chef, design artists use available materials, left-overs even and whip them into a unique experience bound to expand the creativity of the user as much as the creator. Sure, we’ll fill your stomach but so much more as our artisan chefs push their limits and yours in a quest to transcend the necessary, arriving at an artistic experience which not only delights the senses but provokes thought and vision. So, as you’re enjoying the epicurean delights, evolved all the way from the humble routines of hunting and gathering, why not latch onto a fellow traveller and plot the next aeon of human development? A fine idea for a coffee table. Or breakfast perhaps? Getting back to basics means that anything’s possible - so stuff yourself on reinvention and new perspectives. Buon appetito!
May 2022May 2022

Luncheon

Milan
What makes a design object a true object of sustainable luxury? The Great Design Disaster opens the doors into the behind the scenes of the world of a master artisan giving an authentic glimpse into the processes that support the industry of collectible design and art. Drawing from the crafts and workmanship that define the manufacturing culture of Italy, TGDD are firm believers in the art and luxury of things slowly made, one piece at a time so that they truly manifest the value of craftsmanship and the vision of their design. With each project, TGDD goes beyond boundaries combining design vision while highlighting the artisans whose work define every commissioned piece. By putting the crafts at the forefront, TGDD ensures the survival of crafts and its perpetuity for the next generations. Artisans are the masters and backbone of the design industry and TGDD wants to continue to demonstrate their value and how they bring tolife objects of our very desires. What makes the unique object beautiful is the human behind each piece. The final product for the client, thus, is much more than just an object but an experience and contemplation into the fascinating world of design. Together with Fonderia Artistica Campagner, TGDD gives a special sneak peek into an artisanal journey.
Sep 2021September 2021

MDW 2021

Milan
The Great Design Disaster took part at ALCOVA Design Fair 2021 during Milano Design Week (04-12 SEPT) with a truly original display concept “Empty Room”.

The TGDD room promises to be an incitement to future clients to let their imaginations run free and come up with an onslaught desires promoting beautiful design for generations to come. However, the layout only became clear after considerable struggle on the part of the company dedicated to bespoke design and creating a million designs rather than selling one good design a million times.